Ever since its first broadcast in 2011, HBO’s Game of Thrones has been able to win the hearts of its audiences, being exported to more than 80 countries worldwide. The fantasy tv-series is a magnet for audiences, in Poland as much as in the US, in Korea or Germany. But the series has also spawned controversy over its adult content (violence, sex, political intrigue) and unexpected twists as well as its multilayered storytelling. No wonder then that Game of Thrones, as much as the original novel series – A Song of Ice and Fire by George R. R. Martin – has found a lot of interest in literary and media scholarship. Several conferences, seminars and anthologies have already made the phenomenon Game of Thrones their topic.
What was missing from this scholarship, so far, was an ethnographic study dealing with the audiences of the tv series and answering questions about its communication and reception: what fascinates people all over the world about this story and the way it was filmed? how do people react to the controversies? in which media do they consume the franchise? which relevance does the series hold for the lives?
After the success of the World Hobbit Project, scholars from around the world have gathered as part of the Game of Thrones Research Project and are now asking audiences to participate in an online survey about the series. The survey can be found at www.questeros.org and all questions can be answered within 20 minutes. The research is financed individually and neither HBO nor George R. R. Martin are part of this work.